PVC/WPC Flooring: Reshaping the Resilient Market

2023 Data Insights: PVC/WPC Rapidly Gaining Market Share

Key Findings:

1.Residential market accounts for 64.76% of resilient flooring revenue ($2.586B)

2.Residential LVT (including WPC/PVC) reached $1.888B, 73% of residential resilient sales

3.PVC/WPC now represents 45.8% of residential LVT dollars

Market Drivers:

1、Easy Installation: Rigid locking systems outperform traditional click LVT

2、Performance Advantages: Better stability, soundproofing, and durability

3、Consumer Perception: Thicker planks offer higher perceived value

Industry experts predict PVC will continue taking share from click LVT, while WPC remains dominant in residential applications. Each serves distinct purposes: WPC for homes, PVC for commercial use.